Antony Morato_From abstract to real

The brief

Bring a new concept idea for the Antony Morato Brand positioning, as they had landed for the first time in the Spanish market, to make a mark on the sector for the Spring Summer collection tv commercial.

INSIGHTS

Contemporary / Pluralism / Movement Mutation / Transform / Urban / Evolve Natural / Dimension

Storytelling / Manifesto.

I FOUND MYSELF
MULTIPLY into THE CITY MOVEMENTS, HIDEN BEHIND THE FACETS OF THE SPEED OF TIME. Being PART OF THE GROWING NETWORK, CONNECTED TO THE global ENTITY SHAPING THE FUTURE.
EVOLVING
POWERFUL
TRANSFORMED
I FOUND MYSELF
MUTATING

An modernist urban touch

The shooting set was intentionally abstract, minimal and futuristic, representing all the facets of a modern world in a metropolis, a journey trough a contemporary daily.

THE MOVIE

THE CAMPAIGN