Casual Day_
A Max lemcke
feature film

The brief

Sometimes your dreams come true, and Casual Day is that dream. Making the main tittle credits for a feature film was always my dream, and Max Lemcke give me the opportunity of make it real.

Graphic campaign

All the animations and concept design elements of the film were created based on how the characters evolved on the movie.

The Identity of the Film was deliberately created in Black & white to transmit the dark atmosphere of the script and storytelling

The main movie poster for the communication camping.

The idea

The idea of the tittles design was recreate the complexity of all the characters, and how all of them evolves and reveal them selfs little by little. With graphic lines animations that intersect on the space to build the names of the cast.

From abstract and minimalist lines evolves geting build names and forms. This graphic metaphor reveals their real personalities.