Ford Mondeo_Press Reveal
The brief
For the new Mondeo, Ford prepared a show in Beijing, which all the press was invited. They asked to keep the thriller until the last moment to showcase the new models, as well as filmed the event in a documentary clip .
Artist representation
of the engine power
The stage was covered with video mapping for the reveal at the end of the show
Keeping the cars hidden from the public until the last moment was key for the show.
The idea
Make a press presentation unexpectedly, get involve artists that help us recreate their vision of the new models, and show the Ford Mondeos filmed in the studio live on floating mapping projections at the stage to reveal the cars.
Relevant press editorial guests where invited to participated on the event
New models on stage, just after the video presentation and the reveal.