Lane Crawford_
Happy Sale

The brief

Lane Crawford was ready for the Happy Sales, and they asked for a video & graphic campaign to promote the season.

The collection for the campaign was powerful, dynamic and fresh

The idea

The film was built almost frame by frame, animating the graphic elements and playing with the visual tone that comes with the clothes. The idea was to integrate the playful energy of the collection into the movie by adding rhythm and colours to the fashion beat.

The communication campaign was built using graphic pop elements extracted from the visual universe of the film .

The Shooting with the models on green screen was made in Hong Kong, directed by Fashion Director Jolene Lin