PAUL GONZÁLEZ / CREATIVE DIRECTOR WORK BLOG
LANE CRAWFORD
THE GRAND DISORDER MECHANISM ART DIRECTION / INTERACTIVE INSTALLATION / FILM
Interactive Installation for Lane Crawford Shanghai. A pyramid made in concrete blocks and mirrors create a the prism with the led screen, which come together to produce a kaleidoscopic effect. Under the concept theme ‘Expressions of my City’, I created ‘Grand Disorder Mechanism’, an interactive installation that reflects my personal vision of Shanghai. I love this kind of projects that allow me to combine installation design, new technologies and video production.
CREATIVE MATTERS PAUL GONZÁLEZ / CREATIVE DIRECTOR
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