PAUL GONZÁLEZ / CREATIVE DIRECTOR WORK BLOG
NIKE UNLEASH YOUR NATURAL POTENTIAL
RUNNING CREATIVE DIRECTION / DIGITAL CAMPAIGN / WECHAT APP
To promote the new Free line of running shoes, we elaborate a digital campaign that use data from Nike+ to create custom-designed artworks for every runner. Wechat app that binds with Nike+ and pulls data from each participant creating a graphic visualization made by code. It extracts different aspects from user ́s runs, speed, distance, recognizing if they are day or night runners, etc... With this tool we create a unique piece of art for every participant to be used on digital platforms, as well as call to action and activation in OOH installations and products.
CREATIVE MATTERS PAUL GONZÁLEZ / CREATIVE DIRECTOR
INSTAGRAM BEHANCE LINKEDIN
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