PAUL GONZÁLEZ / CREATIVE DIRECTOR WORK BLOG
NIKE HYPERDUNK
INTERACTIVE INSTALLATION
Interactive Installation to launch Nike Hyperdunk's new model, presented as an outdoor special advertising on bus shelters in the streets of Shanghai. The screens presented a Hyperdunk shoe model that would defy gravity, spring up and float in the air interacting with by-passers.
CREATIVE MATTERS PAUL GONZÁLEZ / CREATIVE DIRECTOR
INSTAGRAM BEHANCE LINKEDIN
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