PAUL GONZÁLEZ / CREATIVE DIRECTOR WORK BLOG
NIKE TRAINING CLUB
ART DIRECTION / EXHIBITION DESIGN / INTERACTION DESIGN
Visual Identity, Event Space design and interactive installation for a Nike in Shanghai. Concept and execution design of personal trainer application for Nike Woman event, inspired by the playfulness of a video game and the ambition of the female Olympic athletes endorsing the brand.
CREATIVE MATTERS PAUL GONZÁLEZ / CREATIVE DIRECTOR
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