PAUL GONZÁLEZ / CREATIVE DIRECTOR WORK BLOG
NIKE RUN MY WAY
RUNNING CREATIVE DIRECTION / DIGITAL PLATFORM DESIGN
Creative Direction for digital platform as part of the Shanghai City Attack Campaign to help the running community to be ready for Shanghai's Marathon. We created a WeChat App that binds with Nike+ and offers inspiration, tracking progression, challenges and incentives, allowing every runner in Shanghai to prepare in their own special way.
CREATIVE MATTERS PAUL GONZÁLEZ / CREATIVE DIRECTOR
INSTAGRAM BEHANCE LINKEDIN
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