Shanghai World Financial Center_5th anniversary live visuals show
The brief
For the 5th anniversary of the SWFC tower in Pudong, we were asked to create something impactful and relevant for the city. Taking into consideration that the tower is one of the most referential buildings on the night city skyline landscape.
The tower is a symbol of the financial area in Pudong district.
The idea
Make all the citizens be part of the celebration, embracing the visual connection with the tower creating a night visual show using the 50 highest floors on the building as a big screen. At the same time, visitors could activate augmented reality animations from different points of the city, to unlock premium prizes.
At that time was the highest tower in the world, rising over the clouds.