Danone_time Machine
The brief
During my brief period at The Cocktail VML company, the Danone UKIE IT & Data Team requests support to help them build the IT strategy storytelling around 2024 and beyond.
When Strategy and tactics meets creativity
Is always fun to turn a very tactical project into a creativity boost using storytelling trough the creativity prism.
The Solution.
Instead of making a standard PPT presentation to deploy the strategy plan, an unexpected idea come to live playing around Time.
If a strategy needs to project the scenario in time to understand the objective to fix over the planning, why don’t move in time til the bright future where you want to arrive and then come back in time to walk all the path through the goals.
The visual narrative
The final output for the presentation was guided by a TIME MACHINE interactive experience, a digital movie intro that tell the story behind the idea to the board.
time
Heritage
future
Once we have the opportunity to move in time, why don’t start the trip from the beginning, taking the essence of Danone and its heritage with us and traveling from there to the future?