Hypebeast_New Balance All terrain collection
The brief
Create the art direction, tone, and visual language for the communication of the new collection All terrain from New balance.
insights
faster · innovative risk-taking breakthrough creative · motion culture · outrun · confident · beyond · escape · authenticity · action · urban
The idea
Create the art direction, tone, and visual language for the communication of the new collection All terrain from New balance.
Manifesto
We are ready to wake up
to find out how we really are
what we do, is what the whole universe is doing
the real you is here and now
be inspired
move faster
get motivated by desire
taking the risk
accept the challenges to create opportunities
change the rules, always in motion
one step ahead
beyond expectations
escape from all perceptions
outrun
shape the future
we run our own
open landscapes
Open Landscapes is an ode about freedom and evolution, from the eyes of a modern runner.
The output
A concept video and a graphic campaign that wraps the All-terrain collection for different communication channels.
The campaign was articulated in the intersection of different expectations that blend into a multifaceted reality.
