Nike_Force of Nature
The brief
During my period as Creative Director at AKQA in Shanghai, Nike launches an event from the running division to promote the Free model collection.
insight
RUN THE WAY YOU WERE MEANT TO
The Event
The event was designed as an exhibition, creating an experience for the runner clubs, the community, and the general public. An immersive challenging installation of a virtual running area filled with fixed running spots facing a large-scale video wall that recreates multiple landscapes and different running scenarios.
All the free models were exhibited at the event, and the runner can try them participating on the challenges.
The art direction and the space design were conceptually attached to the singularity of the innovation material made of the threads for the Nike Free running shoe models.
Running Challenges
The main installation was the Big LED video wall for the running challenges during the event days.
