Nike_Sneaker
Slam
The brief
Nike wanted to celebrate with the young audience the extended trend for sneaker fever in the community. And asked as well how to find out the way to connect with the heritage and the history of the legend models.
Elevate the history behind the Nike models and create an Epic event to celebrate with the community.
The idea
A festival to celebrate and share knowledge through interactive installations and reactive activations on a groundbreaking space design and exhibition.
The Exhibition
At the Sneaker Slam Experience Hall, visitors could make a journey of the history and heritage of the legendary models of Nike through interactive installations, watching animated short films, and sneaker showcases.
The outside area of the exhibition was located on a sport court with a green pitch, were concerts, speakers and live action exhibitions were highlight during the festival.
Art & Culture
The subculture marks the tone, artists, illustrators, and influencers from the underground were participants in different activations and live content.
Inside the exhibition, a 360º projection mapping installation exchanged different designs of Nike's most relevant models on a large-scale sneaker.
The sneakers showcase followed the timeline of the most iconic and relevant Nike sneakers from the early years in the past, and present, and also concept designs looking into the future.
Lebron James was one of the main guests of the festival among other NBA players, and local sport mates.