The Cube_Altamira showcase

The brief

SIMA is the most famous Real State fair in Madrid, Altamira's challenge was how to highlight from all the participants and catch the attention of the visitors and professionals, as well as embrace the concept of innovation as a pillar of the brand positioning.

The Solution.

Transforming the Stand space into a unique reactive installation that makes the visitors the center of the experience. Using Face recognition technology the visitors can be scanned in real-time to be suggested their dream homes based on their facial characteristics.

The Cube

Every side of the Cube was filled with interactive stations that react to the users, as well as animations and storytelling films to cover the stand by mode.

The Adding Value

A symbol for the foundation, an activation installation, and two tools: one for social analysis and the other for narrative and communication.