Vinno, a cutting-edge Chinese ultrasound technology company, asked to help them create the Brand films, narrative, and storytelling for commercials to highlight their company values and product key selling points.
We brought two different approaches to the brand films:
The Product Film
For the corporate communication of the product clip, we distanced ourselves from the functional, tactical, and more conventional that used to be for this type of product, and turned it into something kind of different.
The Brand Film
The intention of the film was to create with the viewers a closer emotional connection with the people behind the work, presenting the teams involved and the kind of family atmosphere around the company.